IRN-BRU XTRA, No Sugar & Low Calorie Fizzy Drinks Multipack Cans with XTRA Taste - 24 x 330ml Cans

Product Information

Carbonated Water, Acid (Citric Acid), Flavourings (including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow, Ponceau 4R) AG Barr's latest addition to its prized Irn-Bru range is part of a wider shift in the soft drinks industry following the sugar tax announcement which has saw many companies develop less sugary alternatives to their core products. George Osborne's announcement of the impending sugar tax hit many soft drinks makers hard, including AG Barr which saw its share price hit hard immediately following the confirmation that the levy would go ahead. Irn-Bru has for decades been the country’s top-selling brand, outselling Coca-Cola and Pepsi in Scotland’s soft drinks market. Does Irn-Bru cure a hangover? For more details on these marketing purposes and our data retention period before you opt in, please see clause 16 of our full promotion terms and conditions. Irn Bru (UK) contains 2.69 mg of caffeine per fl oz (9.09 mg per 100 ml). A 330ml can has a total of 30 mg of caffeine. Does Irn Bru Extra keep you awake?

IRN-BRU Xtra Sugar Free Soft Drink | Morrisons

Eat a good breakfast. Eating a hearty breakfast is one of the most well-known remedies for a hangover. … Melissa has been a fan of coffee since the first sip she stole from her Granny's cup when she was just a girl. Now, she spends each morning writing with a hot cup of coffee at her side. With a love of sweet and creamy bliss, Melissa and her daughter, Amber, stop by and try out every local coffee shop they see. Neither are afraid to try something new and have a long list of favorite coffee beverages they simply can't do without. These drinks contain artificial sweeteners, which will provide a sweet taste but won’t have an effect on blood sugar levels, which is good for people with diabetes. What does Irn Bru extra taste like? After more than a year in production Barrs are making sure they capture the attention of loyal Irn-Bru consumers, promising that its latest product has been created using the distinctive Irn-Bru recipe but is “excitingly new and refreshing”.Sunset Yellow & Ponceau 4R: May have an adverse effect on activity and attention in children. Contains a source of Phenylalanine. Sierra Mist is the healthiest soda. A single can of Sierra Mist Lemon-lime soda contains 140 calories, 37 g of carbs, and 35 mg of sodium, which allows it to place slightly better than its closest competitor. Of course, you should still take care not to drink too much despite that. Which Coke is the healthiest? When she's not freelance writing about her 2 passions, coffee, and pets, Melissa spends her time with her husband, 2 kids, and 5 fur babies. She also loves diving into the fiction world under her pen name, Rena Marin. If she isn't at the laptop or with the family, Melissa is out enjoying the mountains of East Tennessee she calls home. Regular Irn Bru will still remain a sugary drink but will now be blended with a mix of low calorie sweeteners including aspartame, a source of phenylalanine. A spokesperson from A.G. Barr said: “From January 2018 Irn Bru will continue to be made using the same secret Irn Bru flavour essence, but with less sugar. What soda has the highest caffeine?

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Following confirmation of the sugar tax, AG Barr's chief executive, Roger White, announced that the company would shift it marketing efforts to focus on "substantially" reducing the portfolio’s sugar content and would look to expand its range of products with "lower" and "no sugar" drinks. As well as continued activation of its partnership with The Football League and the Scottish Professional Football League, IRN-BRU is strengthening its association with A.G. Barr, Freepost RRGU-SERY-RSAK, Glasgow, G68 9HD, UK. A.G. Barr, Fitzwilliam Hall, FP, Dublin, ROI, D02 T292.

The introduction of the new "no sugar" drink comes in response to the upcoming levy on high-sugar soft drinks from April 2018 which has already impacted on fizzy drinks companies, including AG Barr, and forced them to change their marketing strategies.

IRN-BRU Xtra | Ocado

Discussing the launch of Irn-Bru XTRA, AG Barr's head of marketing, Adrian Troy, said: ": “It’s clear that the market is changing and consumers want more choice. We’ve listened to this and have worked incredibly hard to not only develop Irn-Bru XTRA, but to make it available to buy this summer.” Carbonated Water, Sugar, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow FCF, Ponceau 4R). Contains a source of Phenylalanine. Is Fanta vegan? Successfully launched in Scotland last August, IRN-BRU has already sold over 23 million cans.*4 And in a trial in England, sales of XTRA delivered a 10% increase on total IRNBRU sales*5, showing its potential to drive sales of the overall flavoured carbonates category. Sunset Yellow FCF & Ponceau 4R: May have an adverse effect on activity and attention in children. Contains a source of Phenylalanine.So, what’s the difference between the original Irn Bru and the newer energy version now available on the market? The answer is the caffeine amount. While the original soft drink version is relatively low in caffeine, the energy drinks contain quite a bit more. In a 330 mL can, both Irn Bru energy and its sugar-free version contains 120 milligrams of caffeine. This is a high amount considering the size of the can.